Date: 29th January 2013 at 3:45pm
Written by:

Arsenal have announced that they have frozen ticket prices for home games next season. This applies to season tickets and general admission for red and silver members. Arsenal froze prices across the board last season, but made subtle ticketing changes. More league games were downgraded to Category C pricing, however the price of a Category A ticket shot up significantly. (Season ticket holders and members that attended every game experienced the same average price however).

For 2013-14, Arsenal have pledged not to raise any admission prices, with renewals for Club Level members opening on February 12th. The club have not announced what its precise pricing approach will be. I understand that they are looking seriously at ‘dynamic pricing’ for season ticket holders’ seven home cup credits. As it stands, additional cup credits are charged to season ticket holders as Category B or A matches.

However, this system has shown flaws this year, with the Swansea F.A. Cup replay and the home tie against Championship side Blackburn Rovers both having to be priced at Category B for general admissions, despite the league game against Swansea being categorised as Category C. (This because the club can’t charge general admission less than season ticket holders).

Should the club drop into the Europa League next season, the club have made no comment on how they would price Europa League games and would not do so until such a scenario was confirmed. It’s also worth remembering that Premier League clubs are due for another big windfall of TV cash with the money from overseas television rights wining its way into club accounts next season.