Date: 11th May 2012 at 3:57pm
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In their bid to expand their commercial revenues, Arsenal are all set to open an Arsenal merchandise store in Brent Cross shopping centre Northwest London. Brent Cross is one of London`s oldest retail centres and has the largest income per unit area of retail space in the UK.

The club have managed to snafoo a 2,270 square foot space on the first floor of the shopping centre. The club discretely revealed this on the back of the leaflet sent out to members to announce the launch of the new home strip. But the official website is now carrying a fuller confirmation. The store will sell Arsenal replica kits and leisure wear and will also host Q & A sessions and promotional events with Arsenal players on occasion.

Arsenal Retail Director Nick Peel, said: “The Brent Cross development is an exciting addition to our retail arm and further evidence of the Club expanding and investing. The new store will help the Club to engage with supporters from a wider area and reduce our reliance on supporters visiting shops on a match day. Our aim is to create a destination which is fresh and innovative and which fans will find appealing. “

I think that loosely translates as “give us yer dosh!”